“Deep Dive is the best business strategy book that I have read to date. These managers generate effective insights about the business on a regular basis. Don’t let deep-dives turn into a distraction.
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A free diver can dive underwater to depths of 800 feet on a single breath.
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Then build one ideal slide for each conclusion, adding the 2-3 critical support points, and layer in the supporting visual charts. Dig in on the five specific sections—marketplace, consumers, channels, competitors and the brand—to draw out conclusions to help set up your brand’s key issues, which you answer in the brand plan. But that never slows us down as we’ve worked with hundreds of businesses in a wide variety of industry verticals. I think “deep-dives” is a perfect analogy in business because: 1 Sentence Learning: After collecting behavioral data for Crossover’s most critical web pages, we discovered we were not effectively using the page height based on page-scroll data on hotjar. 0000002448 00000 n Ja ,ik wil dat!!! Valuable and practical insights into Strategy, Reviewed in the United Kingdom on November 15, 2014. In a classic marketing team, the four key roles are Assistant Brand Manager up to Brand Manager then up to Marketing Director and on to the VP/CMO role.
3 Sentence Learning: As the inventor of the terms “Cloud Teams” and “Cloud Wages,” Crossover is offering massive value to professionals from emerging markets.
Gives you good mental visuals while learning the process.
Each of the five sections you go deep on should have 3-5 ideal slides. Please give me a copy of all the information. I've been a fan of this book for years. Reviewed in the United States on August 12, 2012. Research with managers from 154 companies shows the levels of strategic thinking. Deep dive analysis. 0000005001 00000 n From tracking sales leads and SEO performance to delving into email … Action: We built an automated dashboard to track behavioral differences and the performance of our testimonial content.
To build competency in strategic thinking leaders must master the three disciplines: What is the new insight that leads to value? 0000028996 00000 n Whether it's finding new ways to attract and retain customers or drive efficiencies in production processes, take a leaf out of the books of others to direct change in your business. Reviewed in the United States on July 9, 2015. Whether you’re performing deep-dives for your boss, teammates, or subordinates, you need to guide yourself with some rules. Great book! Take a step inside some of the most interesting and dynamic businesses in the UK to discover how leadership and employees are coming together in creative ways to continually challenge the way things are done.
In this book, Rich Horwath dissects the three most important elements of strategic thinking, breaks them down into simple and attainable skills, and shows readers how to apply them every day. A Deep Dive allows us to dig into the problem and uncover details that a requirements gathering meeting or website brief would not generally describe. Even though I’m a lousy diver, I try to do it every summer off of the beautiful shores of Turkey. 3 Sentence Learning: At Crossover, we are evaluating 17K candidates on a weekly basis and our candidate testing process has 4 major parts: Basic Fit Questions, Cognitive Aptitude Test, Subject Matter Questions and Free Response Questions. One of those phrases that is used my many, and understood by few! Je hebt de basis onder de knie. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. The objective of the Deep Dive sessions are to develop stories, map timelines, determine significant touch points and identify key ‘actors’ (personas) that will ultimately become the backbone of the customer experience. Our powerful Deep Dive process is an intensive 2 to 5-day customized dive into the inner workings of your business and a rebuild of your complete online eco-system. The analogy of underwater diving helps explain the types of strategic thinkers.
After doing a deep-dive into candidate data, we discovered some of our pipelines were eliminating good candidates and some were letting bad ones pass. Provide a supporting visual or graph to show the thinking underneath the analysis. We wanted to know exactly how much. Ontario M3B 2T3 Canada, Have your own crystal clear vision of your Inside Advantage, Communicate with your customers and prospects more effectively, Generate more targeted and qualified leads, Integrate with an advanced CRM sale pipeline to convert more leads into clients, A fully developed modern responsive website, Copywriting that promotes greater call-to-action, Are looking to overhaul their entire online presence as quick as possible, Are experiencing negative or stagnant growth, Are underwhelmed with the marketing results with their current agency, Are looking for an automated system of lead capture and conversion, Need a better CRM automation to integrate into their sales pipeline. Deep Dive was so good that I couldn't put it down, really! 0000010890 00000 n En dan?? Our product quality and customer satisfaction have slipped.
Armed with the knowledge from this book, every reader can become an expert strategist and an invaluable member of his or her organization. 0000000796 00000 n Business Jargon: To take a deep dive User Rating: / 21 Poor Best .
h�b```b``I``e`�fb@ !�+�&�w��}*ܹ�Z��! Otherwise, you’re likely missing data points that would help you achieve step-functions in growth. This type of analysis is an iterative process where you have to keep modifying the conclusion headline and the support points to ensure they work together.
0000001432 00000 n Action: Now that we know the arbitrage opportunity of our investments, we are using this data to prioritize markets and marketing investment. Our entire team will sit down with your team to strategize the customer journey and ideal client life-cycle, build a customized sales pipeline for your team, and implement proven digital marketing systems in your business. Originally an IDEO brainstorming methodology.
Never tell your management a data point without attaching your conclusion of what to do with that data. The answer? The research shows only three out of every ten managers are highly strategic, or at the Free Diver level. 0000001285 00000 n
Definition: To review something in extensive detail. The practical and proven processes (not just theory) provide the step-by-step instructions necessary to developing a real strategy.”, Jeffrey Pierce, Executive Vice President, Midwest Packaging Solutions, “Deep Dive can help managers differentiate themselves from that middle layer of performers.
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