I found Jif Peanut Powder at my Walmart, right in the peanut butter aisle. Subscribe to Food Business News' free newsletters to stay up to date about the latest food and beverage news. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958. Since Smucker is expected to release third quarter earnings on February 26, it should soon become clear whether its strategies for achieving more sustainable top-line growth are beginning to have a positive effect. The products claim to have less sodium than traditional varieties, with 66 mg per serving, compared with 140 mg in a serving of Jif creamy peanut butter. The category is projected to more than double over the next three years, according to the company. It has 85% less fat then traditional peanut butter and it’s an easy way to add that yummy flavor to my cookie recipe. The company partnered with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with 'Gif.' For many decades, TV commercials for the product ended with the tagline, "Choosy mothers choose Jif", and, in the 1990s, "Choosy moms choose Jif." Lee Zalben, founder and president of Peanut Butter & Co. For legacy CPG companies such as Smucker, it often isn't enough to rely on core brands to enhance sales, so it needs to constantly innovate and reposition products to keep up with the trends. Subscribe to Food Dive to get the must-read news & insights in your inbox. Smucker Co., Orrville, Ohio, said it is the first national brand to enter the peanut powder category with Jif Peanut Powder in regular and chocolate varieties. The company is projecting a 3% decrease in net sales for the full fiscal year. Shop for Jif Reduced Fat Creamy Peanut Butter at Kroger. Discover announcements from companies in your industry. The Tru-Nut Co., Chamblee, Ga., offers powdered peanut butter in original, chocolate, cinnamon and maple flavors. CEO Mark Smucker, Smucker debuted Power Ups in May 2018 in both crunchy granola bars and creamy granola clusters. Smucker Company, which purchased the brand from Procter & Gamble in 2001. [2], In 1958, the brand rollout in the U.S. involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. Spend $50 Save $10 on Food & Beverages. The company has relied mainly on pet foods to boost sales, followed by its coffee segment. PLEASE # bringbackthewhip The popularity of the snack segment continues to grow, so competition is fierce for shelf space and brand loyalty, especially in the bars category. $11.49. The Peanut Butter Co., New York, recently debuted its Mighty Nut line of powdered peanut butter in four flavors, including original, chocolate, flax and chia, and vanilla. Even large brands are getting into the game. 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One variety includes raw organic cacao. How awesome is … Jif Omega-3 Peanut Butter - 16oz. The advertisement tries to settle the debate by showing two jars of peanut butter with the labels Jif and Gif, with the implication of pronouncing GIF with a "hard G". Moving forward, a focusing on more productive investments and enhanced marketing support could help revitalize Smucker's flagging revenue picture, but it could take time. As Smucker pulls back on its Jif Power Ups, the company will be investing in other innovations, including one that has been a resounding success: Smucker's Uncrustables. P. & G. named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses.
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