In 2010 Comcast made the decision of changing names, hoping to show the customer that they had overcome their customer service issues. People just didn’t associate tasty food with a brand that had, up until that point, brought them products that belong in the bathroom medicine cabinet. And the results are often lost clients, fewer sales, and a tarnished brand reputation. Pepsi has a long history of rebranding since its main competitor is one of the most well-known companies in the world. https://wmojo.com/watchmojo-subscribe, Visit WatchMojo Club for Great Deals! That’s a no-no in the business world. Typos happen. Even though the logo change wasn’t perceived with sole enthusiasm, the company has been using the new logo up until now. One contestant, 28-year-old Jennifer Strange, actually died from water intoxication as a result. As you may know, a logo must represent a company in its vision and strategy. This rebranding was perceived with a lot of mixed feelings however. Surprisingly, Pepsi was able to overcome the great social media backlash from this failed commercial that gained nothing but critique. Celebrating modern women on International Women’s day by reinforcing the 1950s-housewife stereotype? Share on Twitter. To make matters worse, when they tweeted an apology, they misspelled the word “apologies,” which only furthered the ridicule. In 2009 the grocery manufacturer company, Kraft, changed its logo to give the company a new look. Can you think of … It seems that bad press followed them, resulting in public outcry over their “Collapse into cool” campaign (note the word ‘collapse’) that came out in April 2002. I mean, it’s 2020! Required fields are marked *. That may be one of the reasons why Pepsi has kept using the logo on their products to this day, even though there was such critique on it. Here are some examples of marketing fails that made us wince: 1. As a consequence, fortunately, the logo was withdrawn and changed again. PwC is a company that offers professional accounting and tax services, and they are among the biggest firms in their field, including Deloitte, Tohmatsu, Ernst & Young, and KPMG. More than anything, people were confused about what was happening. Can integrate to any eCommerce site. Avoid adding unnecessary elements. Across all of these bad marketing campaigns, the moral of the story is to always put a lot of thought into your marketing. 1. What can we learn from JCPenney’s attempt to rebrand itself? Rather than simply apologize and roll with the punches, they seemed to defend the ads and the “stunningly photographed imagery.”. In 2001 the Royal Mail in the UK caught the idea of changing its name and logo. Articles You May Like. During 2014, DeviantART felt the need to change its logo. This will just turn away potential customers. Use of these names, logos, and brands does not imply endorsement unless specified. Your email address will not be published. The result was a debacle for the Tropicana reband effort spelled disastrous consequences for farmers and the company. You must know your audience and understand what drives them. Share on Pinterest. When it comes to logos and the graphic design of your marketing, everything from the colors you use to the font of the text can affect how your customers perceive your business. Not the best marketing for a long-lasting company. With the effort of trying to erase this from the customer’s mind, the company changed the logo in 2008. Don’t overestimate your brand’s importance. The company decided to replace the iconic triangle with a simple dot. Back in 2017, its mother company, Mozilla, decided to change the Firefox logo. Those people often become face’s for the company and their mistakes can easily reflect back on the business. Just be aware of who’s acting on behalf of your company and seek to align yourself with trustworthy partners. The new logo only led to confusion. What can we learn Overstock.com’s failed rebranding campaign? Always ask your target group about a change of name. Remember that when you’re being artistic in your marketing campaigns, other people may interpret your message differently. What can we learn from this example of Sears attempting to rebrand? Top 10 Celebrity Apology Fails: https://youtu.be/8XhbgCREDn4 in 2009. All company, product and service names used in this website are for identification purposes only. A one-time fee for unlimited first-class air travel. As obvious as it may sound, a rebranding campaign may not be sufficient to restore one’s reputation. Colgate could have just simply stuck with making our smiles brighter and left well enough alone. The main point of influencer marketing is that it needs to have a genuine partnership. This new name did not resemble the area of expertise well. Use of these names, logos, and brands does not imply endorsement unless specified. Therefore, after some time the company decided to change its name to ”PwC” which was easier to remember, and still had a clear link to the company history. Try to look at your logo from different perspectives. Inc., the web service provider that is not so famous anymore tried to gain back its customers in 2013 by chaning its logo. Every four-year Olympic games are held in a different nation. If you’re branching out in a totally new direction, think about separating your branding and marketing for the different products. The newly added swoosh with gradient color really does not give a fresh look to a company that bases all of its industry on trust and reputation. But… British petroleum is everything but green. ... 22 October 2020. The ad sparked a firestorm of anger and outrage, as people felt it trivialized important topics like racism, police violence, and Black Lives Matter. Undoubtedly this was meant to be a cute humor. Top 10 Insane Moments In Rock History – 2020. There’s just something so cringe-inducing about witnessing others’ marketing mistakes. Just think about this! Last on the list is Gap’s brand blunder, which was a revised logo. Share on Pinterest. The retail company with shops mainly in the USA and Puerto Rico, JCPenney is well known. However, this rebranding campaign just meant writing the brand name in a simpler way, with the traditional checkmark moved to the end and displayed slightly smaller. Short-term, one-sided thinking is a recipe for a bad marketing campaign. Complicate designs are difficult to recall. While Sony didn’t intend the ad campaign to be racist, the fact that so many people were offended by the photographs speaks for itself. What can we learn from this rebranding failure of NBC? Your email address will not be published. https://wmojo.com/WatchMojoClub. Careful thought has to go into every visual element or else marketing campaigns could ride or die on something as trivial as an out-of-place line. This particular campaign was fairly straightforward—the company wanted to freshen up their look and tested out a new logo.
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