0000014840 00000 n Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. general acceptability of mobile marketing in Turkey. 0 You are currently offline. 0000137443 00000 n This study investigated mobile marketing practices at Safaricom and how they influence brand equity. 0000008041 00000 n 0000137470 00000 n Case study: Ooredoo Myanmar – March 2015 8 Mobile adoption for women in Myanmar: Key barriers and challenges Cost Cost has historically been one of the biggest barriers to mobile adoption in Myanmar. endstream endobj 501 0 obj <>/Metadata 54 0 R/PageLabels 51 0 R/Pages 53 0 R/StructTreeRoot 56 0 R/Type/Catalog/ViewerPreferences<>>> endobj 502 0 obj <>/Font<>/ProcSet[/PDF/Text]/XObject<>>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 503 0 obj <> endobj 504 0 obj <> endobj 505 0 obj <> endobj 506 0 obj <> endobj 507 0 obj <>stream The use of mobile marketing can provide advertisers with a big opportunity of enhancing consumer exposure to a brand, thus increasing brand awareness. Extremely low availability of low-cost or 0000138035 00000 n endstream endobj 215 0 obj <>>>/Filter/Standard/Length 128/O(\(������l\(�O\n[n�=�� �А�#z�)/P -1052/R 4/StmF/StdCF/StrF/StdCF/U(��f�NO�Ǖ��� )/V 4>> endobj 216 0 obj <>/Metadata 12 0 R/Outlines 16 0 R/PageLayout/OneColumn/Pages 212 0 R/StructTreeRoot 33 0 R/Type/Catalog>> endobj 217 0 obj <>/ExtGState<>/Font<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 218 0 obj <>stream 0000001220 00000 n h�bbd``b`z$���� �\ �~H�}�A�' ��b��X/A�tA,+ !�$X,@( �( � f+t The 2 major learnings from this case study of Sony Mobile are as follow: Identifying the target group and its passion are the backbone of success of social media marketing. 0000005741 00000 n 0000008578 00000 n THE EFFECT OF BRAND AWARENESS ON CONSUMER BUYING BEHAVIOR: THE CASE OF BOTTLED WATER CONSUMER IN ADDIS ABABA, Customer loyalty in e-commerce: an exploration of its antecedents and consequences, The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, ‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’, Brand Equity, Brand Preference, and Purchase Intent, A Connectionist Model of Brand–Quality Associations, A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility, A brand for all seasons? 0000011620 00000 n �z�Q�1�rƛKTg�y��=q¨o��p��c���A��L�F�܈�´c���c�,,��29[ h����"`��h\r6p 0000008014 00000 n 0000010178 00000 n M- Pesa provides both ‘banked’ and ‘unbanked’ individuals with access to money transactions at affordable prices. %%EOF Case Study 4: The Collapse of Nokia’s Mobile Phone Business: Wisdom and Stupidity in Strategic Decision-making . The quality of success depends on how effectively a company or brand can leverage its unique competitive attributes through contents, campaigns, contests and interactions on endstream endobj startxref <<934B4D4B62BABF4D9CF118D614CD7813>]/Prev 414829/XRefStm 1753>> A discussion of brand loyalty approaches and their applicability for different markets, View 15 excerpts, references background and methods, By clicking accept or continuing to use the site, you agree to the terms outlined in our. The study reviewed literature related to the subject and employed the case study approach. In … 0000011977 00000 n xref JUSTIFICATION OF CASE TITLE . ^��1�,I;:�"��D��Ϯ(D�Ā�\MR�h��&��Y�\�E��^�\I���wLģ�WK�7�h��J��v�S#�ZqB�\�~��~�r �T���.���+�N�R{q9���x8��Sr���A���84_K�d��T��.�,���X��B f+4���*f��+�J�¯�+�J�¯�+�J�¯�+�J�¯�+�J�¯�(. In 2013, the average cost of a SIM card was $125 and this figure was as high as $1,500 in 2010. 0000138385 00000 n %PDF-1.5 %���� 0000007298 00000 n 254 0 obj <>stream 0000007902 00000 n 0000050980 00000 n When time passes new players enter into the market with new Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. 2. January 2019; DOI: 10.1007/978-3-319-91719-1_6. 0000000016 00000 n startxref 544 0 obj <>stream CASE STUDY Case Synopsis M-Pesa is a mobile money service that was officially launched in Kenya, in March 2007, by Safaricom (part of the Vodafone Group), the local Kenyan leading mobile phone operator. $��``bdHqiH�g�~` `�[ The case study also highlights how Red Bull has diversified itself and has become *�f���S7���/�pP���y�X�@���|�����g`@J�K#�����$�w?X0�Q�ڷ-���oT@��;����\�s���h�5�Q�BF������^�A�~�fٸ-V4B�:���dnd�q4hF�n�bB. %PDF-1.4 %���� Through 0000014150 00000 n 214 0 obj <> endobj 500 0 obj <> endobj 0000003325 00000 n endstream endobj 543 0 obj <>/Filter/FlateDecode/Index[56 444]/Length 38/Size 500/Type/XRef/W[1 1 1]>>stream 0000005168 00000 n Some features of the site may not work correctly. 0000167608 00000 n 0000001942 00000 n 233 0 obj <>/Encrypt 215 0 R/Filter/FlateDecode/ID[<091572C98C45424A9A7AE06E8DFD6CCC>]/Index[214 41]/Info 213 0 R/Length 93/Prev 70518/Root 216 0 R/Size 255/Type/XRef/W[1 2 1]>>stream 0000051263 00000 n 0000002578 00000 n 0000188343 00000 n 0000004249 00000 n In past time, Nokia is the one of the successful leader in mobile phone market and their products are top on selling and Nokia cover larger market share of mobile phones. ��� 0000100691 00000 n 500 45 A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi. 0000014910 00000 n The study begins by exploring the concept of mobile marketing and its effectiveness as a marketing media. �A�����v�:9�\3���d%|�uX��pPo�M�u�Sv~�z=r��T�;�S���yw�(4�c. )���wz�ɠP�jGa�a�@=*�¸P@.��������#���K� �s�*�칥_�7�nӋ>/n 0000051709 00000 n 0000012719 00000 n 0000002107 00000 n 0000013588 00000 n
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