Imphal. This review is made with reference to rural consumer buying behaviour with respect to consumer electronic goods. Philosophers and thinkers have regarded consumers with particular to weaker section of the society. regard to quality, quantity, weight, price and the related factor involved in the daily business transaction. The respondents chosen are the village chairman, youth club leader, women society leader and two elders. “To find the consumer awareness on consumer rights in the rural market”, Consumer awareness on consumer rights and court, Participation on consumer awareness programme. Irrespective of the kind, the customers are of equal … the behavior of the rural consumers with particular to weaker section, This study covered one district namely were change at the price range of Rs 21- 35 during economic blockades in the market. Q2. Involvement of others in the purchase. Exposure to urban lifestyles 7. Educational institutions and consumer protection Act 1986. Disposable incomes have gone up and fuelled aspirations, thus, resulting in a change in … (2011) in their “focuses on empowering the rural consumer with the latest trends and technology and teaches them ways to improve their standard of living.. NUNTASAREE SUKAT (2009) in this article “A model of male consumer behaviour in buying skin care products in Thai- land” showed male consumer behaviour”. ResearchGate has not been able to resolve any citations for this publication. The result of data analysis and. Rural consumers' income levels are on the rise, enabling more of them to buy products and services that improve the quality of their lives. District. The way the consumer uses the products The sample area is stratified into six 6 Geographic location Their thought process is simpler as compare to the urban masses. The example of lack of electricity affecting buying behavior illustrates this point as well. experience purchase of adulterate or sub-standards product from the market. one of the most, In this study, an attempt is made to know the various level of businessmen compliance of promotional tools in the rural market. least number of the respondents was experienced purchased of adulterated products in the market. Parbung block, Singhat block and Thanlon block with no respondents. Sampling technique e.i. It is still common practices that bandh and blockades • Emphasizes various marketing and decision-making skills. But it is still a common practice that businessmen exploit the consumer with regard to quality, quantity, weight, price and the, In this study, an attempt is made to know the various level of businessmen compliance of price of the products with the other alternatives. were the least number of buyers of the item. Indian journal of marketing, Kumar D N S (2008). respondents were the least numbers of buyers of the essential commodity. commodities in bigger quantity which can be sufficient for the month. most important hill districts of the state. reduced to 116 respondents which were considered as core component of the study. consumer club, consumer forum, consumer commission and other agencies. To examine consumer awareness on consumer rights in the rural market. promotional tools in the rural market. In the rural sector, a range of goods and services beyond the very basic ones are bought by a consumer, influenced by the occupation and income of the individual. should evaluate the respondents‟ response in reflect to normal servi. development blocks from where data and other related information were collected. Exposure to urban lifestyles: Extent of exposure of rural consumers to urban lifestyles also influences their buying behavior. enquiring about the product while purchase in rural market. Comparison of price with other alternatives. The way the consumer uses the products: The situation in which the consumers utilize the product also influences their buying. Pp 37-49, Toward new perspective of consumer movement in Manipur. Stratified sampling methods were used. Samulamlan and Singhat, All content in this area was uploaded by Patakson Romun Chiru on Jul 18, 2018, International Journal of Contemporary Research and, Consumer Behaviour in Rural Market: A Study on Buying, Assistant Professor Sangai International University Manipur, Consumer Behaviour in Rural Market: A Study on Bu, one of the prominent factors contributing in the exploitation and most prevalent among the rural mass. The research revealed that the challenges of penetrating rural markets outweigh the opportunities it provides. Lamka is called the "second town" of Manipur and remains the fastest growing town in the state. 7. What happens when an Open-Door meeting goes wrong? price range of Rs.111- above in the study area. To study the consumer buying behaviour of essential commodities. To understand the buying behavior of rural consumers, we must go to the factors that influence their buying behavior. The text gives a comprehensive coverage of, Abstract This article dwells on the differences between the rural and the city customers. Hence, keeping statistical tools namely Correlation and Percentage Method were administered as follows: essential commodities and to trace out the, to share their views above the purchased of household requirement. changed at the range of Rs 66-above during economic blockades in the market. Time duration on household purchases of essent. Consumer awareness on existence of consumer club or forum. All rights reserved. complaint on purchased of the adulterated products in the market. 33.33 per cent of the rural consumer consumption level was change at the range, their consumption level to make adjust. numbers of the respondents were ranked highest n. at the price range of Rs. study. from Singhat block and 3 each number of respondents were from Parbung and Thanlon blocks. A Meaning -Centre Approach to Customer Satisfaction. products in the market, in some manner the produ. sample population may not be representative. Toward new perspective of consumer movement in Manipur. Rural consumers’ perception of products is strongly influenced by cultural factors. The result of data anal, Table 1.11: Sources of Consumer Awareness, 2015, respondents with 6 numbers of respondents received the information from Government agency. The marketer has to reckon the role of the influencers while sizing up the buying behavior of rural consumers. consumer rights and cent per cent (100%)of the consumers were not aware of the consumer court in the rural. It is also seen that the same buyer buys different requirements from different laces. buyers of meat except Parbung block with 60 per cent; it can be concluded that 96 per cent of the, Table 1.4: Distribution of the number of responden, in Churachandpur during 2015 (in numbers and p. commodities at the price range of Rs 5-20 in the market. Purchase behavior of the rural consumers depends upon the nature of occupation and the consistency in the generation of income. From the sampling villages, the sample size consist of 120 respondents i.e, 5x 24 villages were selected by using purposive sampling technique. To collect primary data questionnaire were designed, pre-tested and finally exploitation of their rights in relation to their choice, price, products and redressed in the market. frequent impact of economic blockades in the market. Management Communication Quarterly. This study also attempts to contribute to the knowledge of how FMCG companies will be able to understand the buying preferences of the consumers. importance of both categories of consumer- individual consumer. How to build a team after all your employees leave? remain the favourite‟s tools to pressuring the state government with the purpose and valid reasons, but Souvenir consumer club Manipur, Singh Ch N (2009). Interested in research on Rural Marketing? administered by using SPSS 21.0 version; the analysis shows that there is a strong positive relationship Souvenir Consumer sufficient for a month in apprehension on impact of the frequent Economic block in the market. Table 1.5: Perceptual frequency of economic b, frequencies of Economic blockade were at range of 0-60 days in the rural market. change their consumption level during economic blockades. of household along with frequently pu, In Samulamlan block, 25 per cent of, the respondents were frequent buyers of Garlic; and 50 per cent of the respondents were also frequent buyers, preferred buying Oil, Salt, Sugar and Meat, 50 per, frequent buyers of Garlic and potation the market.
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