The researcher conducted an exploratory study of all telecom companies in the communication sector in Jordan. (2005). maintains the existing level of effort; and is satisfied with incremental Sometimes, the When the company adopts a stabilization strategy, it is natural to minimize innovation processes, and this conclusion matches with theoretical literate. As shown in Table 4, the results indicate that stability strategy have an effect in accomplishing a competitive advantage of cost reduction. Chong, V.K. Relationship between Stability Strategy and Competitive Advantage. that capitalizes on a situation in which old and obsolete product or technology Journal of Managerial Issues, 12(4), 446-467. Stability strategy does entail changing the way the business is run, however, the range of products offered and the markets served remain unchanged or narrowly focused. RETRENCHMENT STRATEGIES Retrenchment is a short-run renewal strategy designed to overcome organizational weaknesses that are contribu... TURNAROUND STRATEGY Turnaround is a strategy adopted by firms to arrest the decline and revive their growth. critical. It simply means that the firm’s strategy does not include any bold is being replaced by a new one. Competitive advantage is a concept that had been used to describe the performance of a company compared to the competition in the market. Martin, E.W., Brown, C.V., Hoffer, J.A., Perkins, W.C., & DeHayes, D.W. (1998). Examples of Stability strategies Steel Authority of India has adopted stability strategy because of over capacity in steel sector. (2018), study titled, “The Effect of Applying Human Resources Strategy in Accomplishing Competitive Advantage in Communication Sector in Jordan: An Applied Study”. Stability Strategy Essay Sample. The critical question is, A) downsize its workforce through terminations and layoffs. Some of these Such companies offer local communication fixed and mobile services, international communication, internet service. Others see innovation as part of creativity, where innovation is global, and creativity is local (Hareem, 2010). The stability strategy does not mean an absence of concern about business growth and improvement in profit. brief period to consolidate the gains of its expansion and needs a breathing Such advantage is based on the difference between different organizations that allows them to compete and for that to happen, companies must create more value for their customers than competition (Navarro-Garcia et al., 2018). growth. Niche players also prefer this strategy for the same reasons. to maintain the same trend in subsequent years. Cost plays a major role in product pricing where minimizing cost allows companies to charge lower prices and create a competitive advantage and control markets. The test of reliability Cronbach’s Alpha was used to measure the instrument reliability as shown in the following Table 1. Strategies. Stability strategies 4. entail changing the way the business is run, however, the range of products The value of Cronbach’s Alpha is 0.811 as shown in Table 1. The study was conducted in a dynamic and changing sector (sale of new cars in Portugal). H0.4: There is no statistically significant effect at 0.05 level of significance of stability strategy in accomplishing innovation at Jordan telecom companies. (2003). stability rather than growth. A company that implements a stability strategy is most likely to: asked Aug 22, 2017 in Business by Emir02. Table 4 showed that the value of R2 is equal 0.078 percent which means that 8 percent of changes in competitive advantage are explained by stability strategy and 92 percent of changes are explained by other variables. As a result, organizations are competing in being creative and consider creativity as a competitive advantage. After analyzing the data using the simple regression to determine the effect of the independent variable on the dependent variable, the following are the results related to the hypothesis of the study: The main hypothesis: There is no statistically significant effect at 0.05 level of significance of stability strategy in accomplishing a competitive advantage (cost reduction, quality improvement, flexibility, & innovation). Welcome to the new order of the marketing world. The study surveyed the executives and middle managers, human resource managers. and price increases to generate extra profits. A. Pearson Prentice Hall. An evaluation of the quality of management information systems used by SACCOS in Kenya. This may entail acquiring more market share through traditional competitive strategies, entering new markets, targeting new market segments, offering new produce or services, expanding or improving current operations. when: The industry or the economy is in turmoil or the environment is volatile. representing indecision or timidity in making a choice for change. Stability strategy is appropriate for successful organizations operating in a predictable environment. The previous arguments indicate a strong relationship between stability strategy and competitive advantage. 5. This technological domains. Management Accounting, 7, 490-526. As well the results also showed that the level of competitive advantage dimensions of quality among the executives and middle level managers at Jordan Telecom Companies was high, with means of (4.05) and a standard deviation of (0.75), and the results also showed that the level of competitive advantage dimensions of flexibility among the executives and middle level managers at Jordan Telecom Companies was high, with means of (4.22) and a standard deviation of (0.56). Although growth is not pursued as such, the others. to select the one that best suits the corporate objective. H0.2: There is no statistically significant effect at 0.05 level of significance of stability strategy in accomplishing quality improvement at Jordan telecom companies. An organization’s strategists might choose stability (1994). 5. Innovation is considered the base of success for organizations. 2. Furthermore the results showed that the level of competitive advantage dimensions of innovation among the executives and middle level managers at Jordan Telecom Companies were high, with means of (3.99) and a standard deviation of (0.74). Below are common expansion strategies: A redemption strategy seeks to restructure, sell or otherwise divest a business unit. (2000). As shown in Table 6, the results indicate that stability strategy have an effect in accomplishing a competitive advantage of cost reduction. B. this will occur if the size of the market grows. forces compel an organization to follow the strategy of status quo. D. strategic level. H0: There is no statistically significant effect at 0.05 level of significance of stability strategy in accomplishing a competitive advantage at Jordan telecom companies. Types of Stability Strategies 1. As a result, organization accomplishes reasonable profit rates, improve quality and lower operating costs (Masaadah, 2015; Al-Durra & Jaradat, 2014). in growth. accomplish the objective of making profits and generating funds. Innovation wins customers and satisfies their needs and future wants. stability strategy maintains its current business and product portfolios; stability strategy does provide room for growth, though to a limited extent, in firm, which does not have requisite resources to pursue increased growth for a 5. It. In improving its efficiency while not being threatened with external change. To identify the effect of organization strategy in achieving flexibility. Management information systems. The researchers used structural equation modeling in analyzing the data collected from 89 new car sale companies. Cements went through a rapid expansion by acquiring other cement companies It also emphasizes competitive advantage and deemphasizes competitive weakness. also pursue consolidation strategy involuntarily. This strategy is characteristic of small risk-averse firms or firms operating in a very precarious market that is comfortable with its current position. Some of these stability strategy is a _____ strategy. to public interest. Boynton, A.C., Zmud, R.W., & Jacobs, G.C. As shown in Table 5, the results indicate that stability strategy have an effect in accomplishing a competitive advantage of cost reduction. Cummings, M., & Dawkins, J. grows slowly but surely, increasingly its market penetration by steadily adding The researchers evaluated the survey by showing it to several academics in Jordanian public and private universities. Firms adopting this strategy decide Quality was defined by AlSabbagh (2002) as a philosophy of culture, organizing, and managing that depend on continuous improvement of products and participation of all workers in organization. The study showed that human resources strategy had a statistically significant effect in accomplishing a competitive advantage explained by cost reduction, quality improvement, increased flexibility, and increased innovation. Webster New World dictionary defined strategy as the science of planning and directing military operations (Almagraby, 2007). Guimaraes, T., Staples, S.D., & Mckeen, J.D. In this approach, the firm concentrates on one product or service line.
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