¿Por qué no aprovecháis esta tecnología?” fueron las palabras de Steve, que no dudó un segundo en plagiar vilmente la interfaz gráfica que habían creado en Xerox. Join our community! When you take all the detail away, everyone can project themselves on to something simple. También realizó las primeras fuentes Mac como Chicago (reestablecida en el interfaz iPod de Apple). La sencillez es un tema recurrente en el corpus de su obra, incluso en proyectos que son todo menos sencillos. 15 “John J. Anderson Distinguished Achievement Award: Susan Kare,” MacUser, March 1993, 93; Susan Kare, “Design Biography,” from an archived version of her web site, 17 October 2014, https://web.archive.org/web/20141017185556/http://www.kare.com/design_bio.html, accessed 29 November 2017. Susan Kare is an influential computer iconographer and partner at Susan Kare Design and Kare Prints. In this sketchbook, which was recently acquired by New York’s Museum of Modern Art, we can discern Kare’s design process. In the back of the book, it said it was for an ‘interesting feature’ at Swedish campgrounds. En aquella época no había aplicaciones, así que compró un cuaderno cuadriculado y comenzó con el diseño. Empezó en la gran ciudad estudiando Bellas Artes en el Mount Holyoke College, donde se licenció en 1978. Fue un encuentro casual con un viejo amigo y empleado de Apple, Andy Hertzfeld lo que la llevó a aceptar un puesto de trabajo en la compañía, como diseñadora de gráficos de pantalla y fuentes digitales. She brought “an artist’s sensibility to a world that had been the exclusive domain of engineers and programmers,” and in the process, she says, “I hoped to help counter the stereotypical image of computers as cold and intimidating.”15 With thirty years (and counting) of simple, elegant, and whimsical designs, Kare has made personal computing more appealing for millions of new users. A continuación da un ejemplo del trabajo que lleva a cabo en este tipo de situación: «casi siempre empiezo con una rejilla exacta de cuadrados, y a partir de allí comienzo a diseñar. The original emoji, Cairo was a typeface designed by Susan Kare in 1984 for the first Macintosh operating system. A MacPaint screenshot featuring Kare’s artistry, 1983. Copyright 2020, Smithsonian Institution, All Rights Reserved, exhibitions_places-of-invention-ROTO-exhibit-pics-silicon-valley.jpg, inventors-kare-susan-dangersksketchbook-ckare-750-inline-edit.gif, inventors-kare-susan-sv-1983-00-00-selectionofapplemacintoshicons-fromkaredotcom-portfolio2-450-inline-edit.gif, inventors-kare-susan-original-mac-fonts-wikimediacommons-cdavidremahl-450-inline-edit.gif, inventors-kare-susan-sv-1983-00-00-macpaintscreenshotwithjapaneselady-fromkaredotcom-portfolio1-750-inline-edit.gif, https://www.newyorker.com/culture/cultural-comment/the-woman-who-gave-the-macintosh-a-smile, http://web.stanford.edu/dept/SUL/library/mac/primary/interviews/kare/trans.html, http://www.fastcodesign.com/3038976/what-every-young-designer-should-know-from-legendary-apple-designer-susan-kare, http://priceonomics.com/the-woman-behind-apples-first-icons/, http://blogs.plos.org/neurotribes/2011/11/22/the-sketchbook-of-susan-kare-the-artist-who-gave-computing-a-human-face/, http://www.fastcodesign.com/3043312/moma-recognizes-susan-kare-the-designer-of-the-macintoshs-original-icons, http://www.rollingstone.com/music/news/the-birth-of-the-mac-rolling-stones-1984-feature-on-steve-jobs-and-his-whiz-kids-20111006?print=true, http://technical.ly/philly/2011/01/14/susan-kare-regional-rail-and-the-original-macintosh-fonts/, https://www.youtube.com/watch?v=AY1-UYnaBm8, https://www.youtube.com/watch?v=D7nIVrNGApw, http://www.fastcodesign.com/3049313/design-moves/pinterest-hires-mac-design-legend-susan-kare, http://www.fastcodesign.com/3050038/design-moves/qa-susan-kare-on-why-pinterest-feels-like-apple-in-the-80s, https://web.archive.org/web/20141017185556/http://www.kare.com/design_bio.html, Invention Hot Spot: Silicon Valley and the Beginnings of the Computer Revolution in the 1970s. Entonces pienso sobre el tono general del interfaz: sobre el espacio del que se dispone y los datos reales que verá el usuario además de los iconos, al igual que sobre los objetivos del cliente en cuanto se refiere a la comercialización del producto. Susan Kare is a pioneering and influential computer iconographer. Grandes Diseñadores como Massimo Vignelli, Paul Rand, Saul Bass, Ivan Chermayeff & Tom Geismar, Walter Landor, Herb Lubalin o Cruz Novillo. She began with the bold operating system font, originally called Elefont, and decided that “it might look cleaner if the lines were only ever horizontal, vertical, or at 45 degree angles." Andy Hertzfeld sabía que Susan Kare era la persona ideal para afrontar ese reto. https://www.agenciatelling.com/wp-content/uploads/2018/02/susan-kare-1.jpg, https://www.agenciatelling.com/wp-content/uploads/2019/08/logo-telling-eng-negre.png. Ganó un puesto en el comité consultivo de la Casa de la Moneda de los Estados Unidos donde revisó el diseño de monedas. Illustration created by David Remdahl, courtesy of Wikimedia Commons, The Mac development team also put Kare to work demonstrating the capabilities of the new MacPaint application. Siempre me ha apasionado el reto de tratar de comunicar algo de forma económica». The prints in these editions feature some of her best-known and favorite icons. These friendly designs helped new users overcome what Rolling Stone’s Steven Levy called the "FUD principle: the Fear, Uncertainty and Doubt” that had prevented many potential users from purchasing a personal computer.8 Instead, Kare’s work gave the Mac a “visual lexicon that was universally inviting and intuitive” and “set the standard for how computers could appeal to a broad group of nontechnical people.”9, Kare also created a family of new proportional fonts for the Macintosh. She produced several exquisite MacPaint drawings for the Macintosh’s glossy user manuals and promotional advertisements, including a Japanese woman combing her hair, a pair of tennis shoes, and gourmet baby food. Sus iconos podían surgir de la inspiraron por libros de historia del arte, artilugios extravagantes, juguetes o jeroglíficos. 12 Pang, “Interview with Susan Kare;” “Susan Kare Macintosh Commercial,” produced by advertising firm Chiat/Day, Fall 1983, https://www.youtube.com/watch?v=AY1-UYnaBm8, accessed 1 December 2017. Visitors learn about Susan Kare and design their own icons in the Silicon Valley section of the Places of Invention exhibition. "I went into it totally green." “¡Estáis encima de una mina de oro! I thought it was maybe a little abstract, but it worked.”, “Years later I went to Sweden … it was awesome to be on the ride form the airport and to see the Command key all over the place!”, “The thing is I always thought it was maybe a little too abstract. «Las herramientas», dice Kare, «no afectan el proceso de creación, pero son mejores», y por eso se aprovecha de ellas. Forty de la revista I.D.
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