what are the factors influencing rural consumer behavior

Asked by Wiki User. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour.Therefore it is important to understand the various factors influencing consumer behaviour. Be the first to answer this question. What are the factors influencing rural consumer behavior? Product- If your product satisfies the need of consumers. Marketing Mix. 5 Factors Influencing Consumer Behavior. 53 and is influenced by cultural trends as well as his social and societal environment. In addition caste, religion, occupation and gender are influencing factors in rural areas. Price- If the consumer is willing to pay that particular price for the product. Factors influencing consumer behaviour Pinki Rani* Institute of Law Kurukshetra, University Kurukshetra, India Corresponding author . Marketing Mix Factors B. Be the first to answer! In rural India most of them are depended upon the agriculture, which is a seasonal demand business. Factors Influencing Consumer Behaviour – Top 9 Factors with Suitable Examples . Marketing mix includes the 4P’s of marketing. Here are the top five personal and environmental factors influencing consumer behavior, and they’re as follows; Psychological Factors. Marketers want to understand the behavior of consumers because it helps them to make effective decisions. They look at all the factors before buying any product. The 5 Important Factors Influencing Rural consumers Behaviour-Some of the most important factors influencing rural consumers behaviour are as follows: A. 0 0 1. Answer. Who doesn't love being #1? In making a final decision, and indeed throughout the whole decision-making process, consumers are influenced by a wide range of factors, not just those relat­ing to the obvious features of the product. By identifying and understanding the factors Influencing the Rural Consumers The biggest challenge faced by marketers today is to develop a model to influence the rural consumers’ mind over a large period of time and keep it going. Factors Influencing Consumer Behaviour. 6.Purchasing Power: To buy any product the main factor we look at is the economy nature of the consumer. This needs to be achieved in a minimum of limited or a reasonable budget. In a Market, different consumers have different needs. Depending upon the yield only they go for any product.

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