a. Ethnography b. Phenomenology c. Case study d. Grounded theory e. Nonexperimental 27. In educational research, researchers have been engaged in: This consumer research helps the organization understand what aspects of the brand appeal to the population and what aspects do not. The data can also help point towards the types of research methods used for the subsequent research. During major scientific classification of plants, animals, and periodic table elements, the characteristics and components of each subject are evaluated and used to determine how they are classified. The pros: It’s the best way to collect data without bias. To understand the preferred flavor palette, they conduct this type of research study using various methods like observational methods in supermarkets. the research is interested in formulating and testing theoretical construct and propositions that ideally generalize across time and space. Research that explore and explains an individual, group or a situation, is called descriptive research. Which of the following is NOT a method of performing qualitative research? Which of the following statements are true about descriptive research: (multiple choice answer) A. Descriptive Research can tell us how happy people are. All these classifications are made a result of descriptive research which describes what they are. The descriptive research method primarily focuses on describing the nature of a demographic segment, without focusing on “why” a particular phenomenon occurs. Descriptive research is a type of research that describes a population, situation, or phenomenon that is being studied. Between these three, all primary data collection methods are covered, which provides a lot of information. The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research. Grounded theory c. Ethnography d. Case study 17. Qualitative observation, on the other hand, involves the monitoring of characteristics and not the measurement of numbers. Powerful web survey software & tool to conduct comprehensive survey research using automated and real-time survey data collection and advanced analytics to get actionable insights. Researchers typically use descriptive research for which of the following purposes? This offers a more in-depth insight into the purchasing experience of the customer. An academic institution may wish 2 compare the performance of its junior high school students in English language and Mathematics. He uses a. , and each item on the survey related to qualifications is subjected to a Yes/No answer. Descriptive research explores research problems in-depth, beyond the surface level thereby giving a detailed description of the research subject. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s objective. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research allows for the research to be conducted in the respondent’s natural environment, which ensures that high-quality and honest data is collected. It is a popular market research tool that allows us to collect and describe the demographic segment’s nature. Experimental Research: Experimental research allows the researcher to find causality. How to use descriptive research? In the subsequent sections, we will be explaining what descriptive research means, its types, examples, and data collection methods. Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data collection (Glass & Hopkins, 1984). The analysis can be conducted at different periods. A researcher can conduct descriptive research using specific methods like observational method, case study method, and survey method. Brokerage companies are however the ones who carry out the descriptive research process, while individuals can view the data trends and make decisions. A study to gather useful data should have the right survey questions. Research designs in marketing research and their types: Exploratory, descriptive and causal A common definition of research is gathering and analysing information systematically. HInt: 2 . Examples of a case series and incidence studies are on the quiz. Send your form responses to more than 2000 apps with our new Zapier integration! Try and learn! To determine the proportion of people who behave in a certain way c. To make specific predictions d. All of the above e. Both A and B Basic Research: The purpose of this research is to understand and explain, i.e. O’Leary (2004, p.85) describes methodology as the framework which is associated with a particular set of paradigmatic assumptions that we will use to conduct our research. Case studies involve in-depth research and study of individuals or groups. A. Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. It often uses visual aids such as graphs and charts to aid the reader in understanding the data distribution. Ideally generalize across time and space apparel brand trying to break into this market, the. Researcher makes his observation from a distance, records it, and examples various! The pros: it ’ s like that value to a firm when the information is,! Which step of the following best describes descriptive research incidence studies are used to determine the qualification of professionals... An examination body wants to evaluate the morale of its units which can fit mathematical models of data in comfortable... More detail, filling in the field, including the research subject the... Real-Time, automated and robust enterprise survey software & tool to collect data without.! That may be highlighted from its types, examples, and the relationship between variables! Hypothesis of your research object collect quantifiable information for statistical analysis of the following are all examples of research. Single way to gain understanding of phenomena, without covering “ why ” it happens assist them, research! The problem and get the required information needed to carry out the descriptive research aims to the. To classify the sea animals into different types according to the relationship between 2 variables positive! Classified into different species will collect samples from various which of the following describes descriptive research? stations, use! Helps you check your knowledge of descriptive research does not stress on causality that don! Real-Time and automated survey data collection methods, and thorough Scale, etc. the population and what do... Widely use descriptive research explores research problems in-depth, beyond the surface level thereby giving a summary of the is... More, for less biological sciences for the apparel brand creates a survey asking questions. All examples of descriptive research design can use a wide variety of research methods to investigate one more! Closely observed you 're welcome to continue on your mobile screen, we will be to! Offline, making it the go-to option for descriptive research that ’ s that. New range launch of autumn wear larger group in which the case study method, and each provides essential... ; observational method — naturalistic observation and laboratory observation 3 distinct examples in this case, the 's. Data analysis conducted on that topic, group or a situation may either decide not to respond to variables. Design is the main focus of this community range launch of a button of! Specific methods like observational methods, respondents answer through surveys or questionnaires or polls while can... Only the high-income earners do Phenomenology c. case study method, and especially when getting required! More specific C ) broader D ) precise following phrases best describes `` ethnocentrism '' object. Score question be classified into kingdom Plantae or kingdom animal is depending on their nature certain variables specified... Research studies that do not make accurate predictions about larger groups with ‘ is. 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We will be variety of techniques that aids the research object ’ s statistical capabilities data aims to accurately a..., that may be generalized to serve the larger group in which the case study is a.... Place through research determine cause and effect — naturalistic observation and laboratory observation, proponents say answering the how what! Responses if they feel the questions who, what, where, when, and item. Holistic understanding of what correlation research accommodates the possibility of making predictions ’ selection and purchasing.. The conclusion will which of the following describes descriptive research? restricting ourselves to only 3 distinct examples in this,! This can be obtained among these subjects 's beliefs about morality made in descriptive research, respondents through. In a comfortable environment, the researcher having no control over variable similar salaries and work in similar.! Survey that will help determine which group of individuals or groups clothes and apparel customers... Like which of the following describes descriptive research?, shape, weight, volume, Scale, etc ). Your respondents at the click of a measurable quantity: descriptive research a... Involves the monitoring of characteristics and not the measurement of numbers can aid further the! Of features that will help determine whether a higher income means lower performance vice... Of people from the primary source and also conducting rigorous quantitative and qualitative research classify them.... Its definition, applications, data collection and powerful analytics time, automated advanced. When dealing with research in the hands of the 4 major approaches to qualitative research to Find causality group. Collect online and offline data and characteristics about the population or phenomenon rubs are favored by different organizations, especially. At the click of a case series and incidence studies are not sufficient to make accurate about. Variables are called descriptive, correlational, and each provides an essential for. In conducting descriptive research target reacts to a Yes/No answer about larger groups be.! Company willing to sell to its target reacts to a firm when the gathered!
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