Yes, it’s about style and substance, and an audience will respond to both. So are shorter paragraphs. I’ve been stuck. As Stephen Fry put it, “You don’t analyse such sunlit perfection: you just bask in its warmth and splendour.”. Love film and TV? Learn how I can help you. Evelyn Waugh might have agreed. Without examples, it’s difficult (impossible?) Coming from an academic background, I was really struggling with the writing aspect. “It was in the books while it was still in the sky.”. Their copywriters are seriously good. Thanks indeed for your great support and hope to receive more and more from you Henneke. Glad you enjoyed the post, Andrew. Yep, knowing what you want to say is half the work. I particularly appreciate the diversity of the examples and your subsequent analysis. Rest your hand on the screen, write from any angle. A better display. very interesting explanation that combined by excellent example copy writing that make understand easily. The adaptive palm rejection instantly knows whether it’s your hand or Pencil touching the page. I especially liked the examples you provided, especially the Apple one. “I was clinically depressed for most of 1999,” said Jay McInerney, the author of Bright Lights, Big City in a 2016 interview “and I would turn to Wodehouse, possibly the funniest writer in the English language. Writing for business is nothing like academic writing. Take on any writing project with gusto. The displays on previous generations of iPad used three separate components. Now imagine yourself at your desk, starting to read the first out of more than one hundred unread emails in your inbox. A red-eye flight, the center seat, two large snoring people — that sounds like a pretty awful journey to me . •The note was written in blue ink. or Get that flight booked!). Can you make your content easy to read, engaging, and inspirational? I always love reading your blog posts Henneke. Avoid ‘many’, ‘more’, ‘really’, ‘extremely’,’very’, ‘etc.’. The curry example is awesome. That means that one in 23 words of the sales copy is you or your.” So, I probably just picked a few sentences that didn’t include “you”. A lot of these tips apply to having a good foundation for writing copy. All of these past findings helps relate to the purpose of this study being conducted. One of the other points I have finally “gotten” is that my writing isn’t about me. You’ve smiled and nodded enthusiastically at some happy locals. There are so many other lines he could have gone for. Perhaps he was teaching us that we can’t all be high achievers, let alone rugged action heroes, but that we can all be kind and generous. In How to Write a Sentence, Stanley Fish calls John Updike’s little ditty on “what it was like to see Ted William — the Kid, the Splendid Splinter — hit a home in his last at bat in Fenway Park on September 29, 1960” one of the greatest sentences of all time. “What Wodehouse writes is pure word music,” said Douglas Adams, the author of The Hitchhikers’ Guide to the Galaxy. Happy writing! Nice stats about Apple. But I admit that this is a stretch. You can use them to share all the meaning in the world. He always knew that he wanted to be a writer, and so he sold short stories at a superhuman rate until he could make a living from them. After the technical explanation, the closing line returns back to the reader by explaining what it means for the reader to have a better display. Amazingly simple and effective stuff. Great post Henneke and I did read every word! So glad I found you. I always recommend trying out different styles and personas, after a period of time you will be able to see what your audience prefers. I appreciate your compliment Happy writing! In fact, I had quite a struggle trying to redesign our corporate web page. You are the best. Poor Writing Examples. P.S. One reason is that making people happy was Wodehouse’s overriding ambition. Great take away for me is that short sentences are key to entering into the conversation the reader is already having. This is a fantastic resource and exactly what I needed to read today. 3. I have a question for you. • I'm writing an article for the school newspaper. Join the 16-Part Snackable Writing Course, How to hook readers with one-sentence cliffhangers, https://www.enchantingmarketing.com/details-marketing-copy/, https://www.enchantingmarketing.com/how-to-choose-the-right-words/, http://www.readabilityformulas.com/gunning-fog-readability-formula.php, https://www.enchantingmarketing.com/how-to-write-persuasive-emails/. If you are a content publisher, you need to know. Henrietta should open a restaurant , I bet Henrietta would love to open a restaurant! Grammarly is like a little superpower, especially when I need to be at 110%.”. More importantly, are search engines and subscribers receiving your content? “It is never difficult to distinguish between a Scotsman with a grievance and a ray of sunshine.”, “It isn’t often that Aunt Dahlia lets her angry passions rise, but when she does, strong men climb trees and pull them up after them.”, “Like so many substantial citizens of America, he had married young and kept on marrying, springing from blonde to blonde like the chamois of the Alps leaping from crag to crag.”, The one that has me chuckling to myself on a regular basis is this Bertie Wooster gem from the novel Right Ho, Jeeves: “‘Very good,” I said coldly. In other words, we can live according to the code of the Woosters. As an undernourished, overworked student, stressed by essays and exams, I was always relieved when I could nip down to the college’s TV room (yes, it was a long time ago) for my weekly escape into a jazz-age wonderland of art-deco flats and panelled gentlemen’s clubs, “tissue-restoring” cocktails and buffet breakfasts served on silver platters. Read about our approach to external linking. What I need to do is create ”marketable” member company profiles in about 3-4 sentences. Examples are the cuneiform writing of the Sumerians, Egyptian hieroglyphs, Cretan hieroglyphs, Chinese logographs, Indus script, and the Olmec script of Mesoamerica. Even though readers prefer to get information on a topic, if it is plain boring information, nobody cares. http://www.readabilityformulas.com/gunning-fog-readability-formula.php, Yep. They draw people in and that’s what you want. No…but once Apple made me aware, the desire (perceived need) for the device became even more compelling. If a sentence delivers two points, consider splitting it into two sentences. How specific can you get? Get corrections from Grammarly while you write on Gmail, Twitter, LinkedIn, and all your other favorite sites. (He made the money and his wife spent it, an arrangement which suited them both.). Success! In the examples “Example 2: iPad Air”, “Example 4: Gifts for guys” Wouldn’t it be better if they addressed the reader directly (“you”)? But unless you are actually on the site, how do you know? And the name Apple is used an additional 26 times. And it immediately makes your content sound more dynamic, too. • children learning to read and write Naively, he agreed, keen as he was to assure his fans that he was in good health and good spirits. I’ve added the book by Fish to my wish list. He was then moved to a hotel in Berlin, where he was invited by German radio to broadcast a series of comic accounts of his internment. We could keep listing zingers like that all day: there were 96 Wodehouse books published in his lifetime, and he was drafting another when he died in 1975 at the age of 93. For bigger businesses that need to target a bigger audience, it’s more important to try different writing styles – that’s a good suggestion. I do. The other reason is that he was better at it than any other writer in history. When writing a more emotional sentence, think about your favorite reader – what emotion is he feeling about your topic? Change the subject of a sentence. I’m glad you enjoyed this article. Colors are richer, contrast is greater, and images are sharper and more vivid. Thank you so much, Marya. ‘In that case, tinkerty tonk.’ And I meant it to sting.”. My writing style is what I prefer, so I imagine my writing speaks to the audience that’s right for me. Thanks for the tip! So what? At last. Yes, that’s a good point! So many good observations. Keep up the great work!
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