Is there anything else you’d like to share around the Zig Kinetica? Shop Men - Zig Kinetica from the Official Reebok Store. What was happening that built the “why” around it? This isn’t simply an evolution in sneakers—Zig Kinetica is an evolution in footwear as a whole, whatever and wherever your next step is. Our wide selection is eligible for free shipping and free returns. Is the timing right?” Based on where things were going, we thought the timing was right. It is very true to its size, even if you want to order online. Or gives you a glimpse at how a sneaker is developed from conception to launch. Is the Reebok Zig Kinetica your SneakerMatch? Looking at the bottom itself, there's three components. In Conversation With John Greenhalgh, Design Director, and Greg Korbas, Director of Product Marketing. The idea is that the energy in the movement that we're getting from the midsole tech then inspires the upper, and the two things work in synergy. Reebok Zig Kinetica Concept_Type1 Review: Fit. And there’s an identifiable design language that the team looked to – but wasn’t bound to – but propelled by. Buy Reebok Zig Kinetica Cross Trainer and other Fitness & Cross-Training at Amazon.com. We've had some good shoes in the past couple of years, but I think Zig Kinetica marks the first contemporary lifestyle shoe that kind of shows the rest of the industry where we're headed. This became a moment for Reebok, especially in the United States. How were the archives used for the development of the Zig Kinetica? What informs the aesthetic decisions around a sneaker? Offered across categories – like for John Wall, it was in basketball, and it was a very successful model that linked up with different technologies we offered at the time. The interaction between the rubber doing that and then the harder TPU shell on the outsole, it's all encouraging it to snap back. Shop Today! Please Could we make Zig relevant again? We’re talking about Reebok’s all-new Zig Kinetica, and Highsnobiety traveled to Reebok’s headquarters in Boston, Massachusetts, to meet with a few key people who helped bring these kicks to life. Time to up your color cred. Then we look back again into the archive. For example, it was launched in the colour of black, sunbaked orange and vivid orange. New color. Greg Korbas (GK): A lot of times we'll start with, “What have we done in the past? John Greenhalgh (JG): Leading the innovation design team, we were looking further out. It's very different from a soft plush foam. The Reebok Zig Kinetica comes for both men and women. regularly about similar products without prior explicit consent. If you do encounter an accessibility issue, please specify the Web page(s) to Free Shipping on all orders over $49. JG: It’s a mixture of a few things. Can you explain the role of the archive at Reebok? It's what we see happening now, what we see trending as far as future references, what could happen on the runway that might influence what we're doing, and what's happening in other environments that we think could influence it. Each newsletter contains an unsubscribe link. A Zig Kinetica presented during New York Fashion Week in February 2020. That is the tech that's happening there. It has a high-rebound response and a very comfortable underfoot experience. We started to work on early iterations of redesigning Zig and bringing it back again from when it was first introduced in 2010, the Zig Pulse. So you've got the explosion that drives the piston, this is the heel strike compression, but you are keeping the energy in, and the idea is that it fires down through the zig geometry, through the shoe, and that's where the energy reaction works. We revolutionized and modernized the model in a way that is relevant for today's consumer. But given the cool sporty design and how comfy they appeared, I was really looking forward to wearing the Reebok Zig Kinetica ($120) around. accessibility of any particular Web page on our website, please contact us at [email protected] This is coming out of a period in the mid-2000s where everything was smaller branding and a little quieter. The Reebok Archive is really young; we started it as a project in 2015 and then officially launched it as a department in 2017. EN: The Zig Kinetica is definitely about the future. You can object to the use of your e-mail It allows us to dive a little deeper to drive and derive inspiration for the consumer today. as screen readers and screen magnifiers, and with users with disabilities who use these technologies. Zig was that hero product – plus innovation – that lived in every category and became part of the collective memory of the time. If you think of the way a rubber band works, when you stretch it, it wants to return to its original shape. Free Shipping on all orders over $49. It encapsulates the foam in there. Zig Kinetica has an impressive colour combination with each colourway. We're making sure we have what we need in order to look to the future with knowledge. It became the hero product for all other innovations at the time. If, at any time, you have specific questions or concerns about the In case you have larger-than-normal or skinny feet you needn’t worry as the midfoot strap can be tinkered with. When you think of your heel strike, that shell is kind of caging in what would typically disperse out. Talk to us about the Zig Kinetica’s innovations in technology and performance. What are the things we can learn from?” With Zig specifically, it's one of the most unique and identifiable technologies we have in our archive. with Disabilities Act (”ADA”). When it comes to fit – the sneaker is malleable in terms of the midfoot. The Zig Pulse, launched in 2010, it looked bolder, in colorways, gestures, and even some marketing – a little more irreverent and funny [Google: “late night Reebok Train Naked”]. Same determination. She talked about the role of the Reebok Archive, the origin of Zig with the Zig Pulse, and how the archive was used in the development of the Zig Kinetica. The foam on the inside is our Floatride Fuel, so it's an extension of our award-winning Floatride super-foam family. The shell adds an element of stability and durability. Erin Narloch (EN): The role of the archive at Reebok is to provide the collective memory that helps fuel the imagination of our colleagues and directs us to where we're going to go in the future. The first is Erin Narloch, Senior Archive Manager, who gave us an intimate look at Reebok’s archive. We then sat down with John Greenhalgh, Design Director, and Greg Korbas, Director of Product Marketing. With colorized foam particles in the midsole, the newest Zig Kinetica shoe is all about visualizing energy. And you know, in this case, we were looking at a lot of inspiration from the 2000s. Innovations in design language, technology, and cultural moments that we as a brand or our consumers want to know more about. So we looked back at Zig and we were like, “What can we do with Zig? I thought they were a heritage brand and all that.” And I think what we're trying to show is, we’re here and you're going to see a lot more of this stuff. receiving the newsletter at any time by sending an e-mail to [email protected]. Alife Gives the Reebok Zig Kinetica a Playful Update, Here's a Detailed Look at Brain Dead's Wild Reebok Classic Leather Collab, Loads of New Sneakers Look Ready for the Apocalypse, 'Ghostbusters' x Reebok Looks Like It Came Straight Out of the Movie, Cardi B x Reebok's Long-Awaited Collab Finally Gets a Release Date. We're getting faster, we're getting bolder, and we're getting younger. access is sought, and we will make all reasonable efforts to make that page accessible for you. GK: From the 2010 version to this version, there's a ton of upgrades that went into it. Reebok Zig Kinetica is the frontier where sport and style collide.
Basilisk Collar Double Masters, 12 Piece Ceramic Nonstick Cookware Set Tv Direct, Custom Wall Scrolls Australia, Palamuthirsolai Murugan Temple History In Tamil, Baked Hawaiian Chicken Thighs, The Line Buffet Promotion August 2020, Humanist Regular Font, What Is Number In Grammar, Pinball Gold Pack, Colour Mixing Chart With Names, How Does Biotechnology Affect The Environment, How To Get Rid Of Cockroaches Home Remedies, Fly Racing Catalog 2021, Verb Form In German, Ginger For Sore Throat And Cough, 6 Digit Pin Code Of My Location, Simmer Meaning In Urdu, Trader Joe's Gobbler Quesadilla, Marvel Vs Dc Who Would Win Quiz, Online Fitness Coaching Courses Uk, Speciality Of Kannada Language, How To Roll Cake, Compassion Fatigue In The Animal Care Community, How To Pronounce Intention, Ortley Beach Open Today, Gowise Air Fryer Accessories, Toltec And Aztec, Tlayudas Receta Tortilla, Apple Walnut Scones, Heritage Tomato Tart,